Built in the grey space.

Roost Fundraising Strategies was formed in 2026 with a clear purpose: to fill the gap between the traditional consultant who delivers a blueprint and walks away, and the fractional fundraiser who simply fills an interim role.

We live in the highly relational grey space between those two models. We help develop the big ideas and stay to help implement the work. This offers an extra set of seasoned hands to assist in turning strategy into action. Roost is a partner for nonprofit leaders, a place to gather, think, and grow.

Many small to mid-size nonprofits in Kentuckiana lack a dedicated development team, leaving fundraising responsibilities scattered across staff who are already stretched thin. This leads to inconsistent donor engagement, stalled growth, and missed opportunities. Roost exists to solve that.

Justine Aycock, MA, CFRE

Founder & Principal Consultant

Justine Aycock fell in love with fundraising in 2014 and has been involved in the field ever since, both formally and informally. Over the past decade, she has built a career across many facets of nonprofit development, including individual giving, major gifts, grants, campaigns, events, donor engagement, development operations, fundraising strategy, and development leadership.

She holds both a B.A. and M.A. in Philanthropic Studies from the Indiana University Lilly Family School of Philanthropy in Indianapolis, the first and only school in the world dedicated solely to the study of philanthropy. She also holds a Certificate in Fund Raising Management (CFRM) and the Certified Fund Raising Executive (CFRE) credential. Her broad experience gives her a practical understanding of how the different pieces of fundraising work together and how to turn strategy into action.

Justine founded Roost Fundraising Strategies, LLC to give nonprofits access to experienced, hands-on development support, regardless of where they are in their fundraising journey. Not every organization is ready for a full-time development professional or a larger fundraising team, but that should not mean they have to go without experienced guidance or support. Roost partners with organizations to meet them where they are, help identify opportunities, solve challenges, and build the fundraising practices and infrastructure that can help them grow. When you work with Roost, you work directly with Justine. There are no layers of staff between you and the expertise you’re paying for.